Description and Requirements

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

About the Role

Our team and what we'll accomplish together

The Campaign Marketing team in TELUS Consumer Solutions is a group of passionate marketers who have ownership over 1:1 marketing campaigns. Working closely with our stakeholders, our job is to craft compelling campaigns that drive strong business results. The team prides itself in delivering high impact campaigns, while rapidly responding to market opportunities and the changing needs of the Canadian customers landscape.

You will be building out segmentations from our CDP or leveraging segmentations created by various teams to use in automations and journeys. This will enable the team to deliver high impact personalized emails, SMS and MMS. Leveraging Adobe Campaign stack, you will enable the team to expand capabilities and optimize campaigns. The ideal candidate will be curious and always learning, advancing our martech stack and capabilities. Most importantly your efforts will contribute to key business metrics, sales, revenue, and customer retention.

Responsibilities - What you'll do

Build and deploy creative and impactful emails using HTML/CSS in conjunction with our email deployment tools.
Create well designed and easy to use email templates and content blocks that can be leveraged for future deployments
Develop thoughtful strategies to improve email engagement rates using automation, journey builds, personalization, and other tools in our martech stack
Embrace continued learning and optimization by recommending and implementing A/B testing
Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders
Aid in managing email deliverability, database hygiene, subscription management, and compliance with policy on opt-in/out
Establish and maintain email best practices while adhering to TELUS brand standards
Proactively report on email marketing trends to provide innovative email channel recommendations

Qualifications

A natural collaborator who can work with cross functional teams
A creative problem solver that applies a strong scientific rigor to your work
A curious mind set who likes to stay up to date with industry trends and technologies
Proficient in HTML, CSS, and Javascript f or email development
Experience with Adobe Campaign Standard or Classic is preferred. Experience with Salesforce is nice to have.
Experience working with Marketing Cloud data extensions or data tables
Strong knowledge of email testing, accessibility and deliverability practices
Knowledge of Canadian Anti-Spam Legislation
A minimum of 5 years of experience in email development
Ability to manage multiple complex projects at once to accomplish business objectives

Great to have

Adobe Creative Cloud Suite (Photoshop, Dreamweaver, XD) skills are a plus
SQL to create segmentation and reporting
Bachelor's degree in Computer Sciences, Commerce/Business Administration, Marketing, Design or similar college certificate

What’s in it for you:

Private medical and life insurance from day one
Budget for professional growth (certifications)
Schedule flexibility.
Extra bonus based on performance.

Additional Job Description

EEO Statement

At TELUS Digital, we enable customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first. TELUS Digital is the global arm of TELUS Corporation, one of the largest telecommunications service providers in Canada. We deliver contact center and business process outsourcing (BPO) solutions to some of the world's largest corporations in the consumer electronics, finance, telecommunications and utilities sectors. With global call center delivery capabilities, our multi-shore, multi-language programs offer safe, secure infrastructure, value-based pricing, skills-based resources and exceptional customer service - all backed by TELUS, our multi-billion dollar telecommunications parent.

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.

Email Campaign Developer